What we’re talking about today is about not reinventing the wheel. Not complicating it.
We were told at school about copying or plagiarizing or sounding the same as we go with what works so you’ve been in the industry for many years and you use the systems yeah, I mean hundreds of years hundreds of years, yeah you make me sound really old thank you
What we’re trying to teach people is certain things work. Use them.
In our world of direct response what you’re trying to say in a nice way is there’s nothing new. Everything’s been reapplied or remixed as you called it but everything has been reinvented.
It’s very rare to have an original thought in the direct response world. Every offer, every type of copy, every type of headline has been used in some fashion somewhere before. That’s what we do. There are all kinds of these cheat sheets of the 100 best headlines of all time, right?
And you can go you don’t use them and change them slightly for your own purpose you don’t want to basically steal someone’s copy, right? That’s plagiarism that’s copyright laws and stuff like that but you definitely want to take an idea that’s working and modify it for your own situation.
I do it all the time because it’s really difficult unless you’re a really talented copywriter to start from a blank page. I mean likes to sit down on a blank page and because coming up with an original thought just isn’t going to happen.
You’ve seen it, you’ve heard it, or you’ve read it somewhere before. and to your point there all of these people that are putting out copyright that looks to you like it’s original have actually taken somebody else’s idea and may have just modified it slightly.
It’s like you said it’s in their own words and that’s the key.
Here’s what’s crazy. If you take something that’s been said before, Google will figure that out. Yes, you can’t you can’t copy completely. They’ll figure it out.
Go google any kind of phrase and you’ll find out where it’s been used before