I’m slightly embarrassed to share this rudimentary follow-up sequence.
But even though it’s super basic,
It’s still doubled sales!
Here’s how it works:
Keep in mind we did this for people who attend the webinar… but did not buy right from the webinar itself.
Also, keep in mind that we get most registrants’ cell phone numbers at the time of registration.
Okay, ready?
After the webinar is over, we waited around 30 minutes or so and then send them an automated text message.
Here’s what it says:
“This is Ashley with Peter Schmitz’s. Did you like the webinar?
Peter has ONE more bonus for trying our consulting program. Text me if interested (first 10 only)”
Now, there are a few things you need to understand about this text message.
First of all, Ashley is a real person. She actually does work in my office.
Second of all, this text is very similar to the nine-word email in the sense that it is personal, short, open-ended, and expecting a response.
Which is why we get a lot of people texting us back.
We used a really cool automation tool called FixYourFunnel.com
The way it works is amazing. When you get set up with them, you get a local number for your area the people can actually send text messages to.
And when they do send a text message to this number, it can go to a real person!
And that real person can reply and have a conversation just like any other regular texting scenario.
And what’s even cooler is that all of your incoming text messages can be handled through a special web-based app that lets you keep track of everything and have multiple text conversations at once.
So simply adding that one little message sent to people who attended my webinars (but did not purchase) has made a huge impact on my bottom line.
But why stop with texting when we can also send an email?
And that is exactly what we do. About 15 minutes after we send the text, we send the following by email.
The email is sent via autoresponder and the “from” name and address is that of an actual person who legitimately does work in my office here in Florida.
So this email that is being automatically generated is a real email that a prospect can (and should) reply to.
Here’s what it said:
Subj: About Peter Schmitz
~Contact.FirstName~,
It looks like you made it to Peter’s webinar today, but I don’t see you as
having enrolled in the training.
Do you need any help or have any questions?
You can just reply and let me know. I’m happy to help 🙂
Ashley
P.S. Peter has authorized me to give away a secret bonus as a test to see what happens when we send personal emails out to people who started to join the consulting program but didn’t.
Write me back if you’re interested and I’ll get you taken care of 🙂
See? Nothing to it.
If they reply, we will have a genuine dialogue with them and see if we can help them become members.
It’s the same thing with the text messages.
And would you believe that this simple little email and text message literally doubled our sales from the webinars?
We do that same process for every single webinar we hold.
And ever since we’ve done it, our sales have literally doubled.
Now we’re testing the same strategy in other circumstances.
For example, we use two-step order forms now.
In step one, the prospect enters their name email, Phone number, and address.
In step two, they enter their payment details.
Well, as you can imagine… not all of the people who complete step one end up actually ordering.
It’s something like one in eight people.
So for every eight people the complete step one, only one of those people actually completes the order of itself.
That’s why we decided to bolt on this text/email process.
The first thing we do is wait 15 minutes after they complete step one… to see if they actually complete the entire order.
If they haven’t completed the entire order within 15 minutes, we send the following text message:
This is Ashley with Peter Schmitz Office. Do you have any questions about the consulting program? The strategy call is free if you try the consulting program and it starts on Monday. Plus, Peter has ONE more bonus for trying a consulting program. Text me if interested (first 10 only).
Again, Ashley is a real person and this is a real text number and this message is intended to start an actual conversation.
And it does!
But again, why settle for only sending a text when you can also send an email? (Besides, not everyone gives us a cell phone number.)
So about 15 minutes after the text goes out, we send this email:
Subject: Need help?
~Contact.FirstName~,
My name is Antoine McCall and I work in Peter Schmitz’s here in Florida.
It looks like you started to take us up on Peter’s consulting program…Do you need any help or have any questions?
You can just reply and let me know. I’m happy to help 🙂
Antoine
P.S. Peter has authorized me to give away a secret bonus as a test to see what happens when we send personal emails out to people who started to join the consulting program but didn’t.
Write me back if you’re interested and I’ll get you taken care of 🙂
P.P.S. The Program starts on Monday so we’re getting down to the wire. This is probably the only time we’ll offer it LIVE.
Again, this is sent from a real email address… from a real person… and it is expecting a real reply.
Just adding these simple steps produced a dramatic effect on our overall sales.
This is just one example. In this case, this is what we sent to people to get them to enroll in the consulting program after seeing my live webinar about the Program.
We sent similar texts and similar emails in just about every circumstance that involves someone filling out the first step of an order form and not completing the order.
I refer to this methodology as using a “Bolt-on” approach.
The idea of sending an automated real live text… and then sending a personal open-ended email that expects a reply… is a method that increases sales after someone has behaviorally indicated that they are a very interesting prospect.
At first, we used the approach for when people attend a webinar but did not purchase.
Next, we took this same approach and “bolted it on” to our order forms. So, when someone completed step one but did not complete their entire order… this same approach would be used.
But there are so many other ways that we could deploy this one simple strategy.
Just like there are so many ways we can deploy the nine-word email method. Here are a few:
- The prospect clicks sales letter, doesn’t buy.
- Prospect buys front end, doesn’t buy one-click upsell.
- Prospect hits registration page, doesn’t register.
- Prospect registers doesn’t show.
- Prospect watches video doesn’t convert.
It goes on and on and on.
I believe that if you find something that works in one situation, you can exponentially improve your results by “bolting it on” to different situations as well.
So – those are lots of examples of how to use an INSANELY simple process to make sales.
Very little technical know-how required. VERY effective.
Get on it and let me know your results!