Online Marketing: Science or Chance
We’re going to be talking about as marketing online marketing whether it’s science or chance now peter you’ve been in the marketing business from the mail order to the online business of today can you tell me what the major differences that you’ve seen in the last few years
So if you want to compare what we do online today with what we did you know 20 years ago using direct mail they’re the exact same techniques and measuring tools devices etc but it’s the media is different instead of a mailpiece in your mailbox we’re coming across on Facebook on google ads any type of ad
so it’s digital advertising today versus typically something in your mailbox or in a newspaper or in a magazine whereby there was a coupon that you would cut out or a phone number that you would call well today you just click right and then that all gets recorded so the methods the strategies etc are the same just a different media that we’re using today.
and today’s online marketing is very sophisticated you can measure it down to the nth degree if you have the know-how