Today we’re talking about how many emails to your client’s customer database is too okay or what’s not enough.
What is the magic number?
So I’m to say something which is that those people have If they’re on your database they have self-identified themselves as interested in your product or what you do and so, therefore, they’re not just receiving random emails out of them either about a subject they’re not interested.
They’ve already self-identified as an interested party. okay so if that’s the situation there are two things they’re either in as people who are going to buy immediately or they’re a pool of people who might buy eventually. The issue is not will they buy or not. The issue is more about the email content and so the challenge we have as marketers is to make the emails relevant and meaningful have good content.
But keep in mind right they can always unsubscribe if somebody’s not interested in. Let them unsubscribe. I don’t really want them on my list but to your point, a lot of marketers would tell you to email at least once a day. I’m not a fan of that but there’s a lot of people that would say that and you know our buddy Frank Kern will mail four to six times a day. One of the most important things is that they’ve self-identified and we were talking about this earlier, they’ve self-identified as interested.
So, you’re a triathlete, okay and we were saying how often how many emails about doing a triathlon or about training for triathletes or about food for triathletes or about bikes for triathletes can you put up with before you’re sick of it. Yeah, an awful lot. And, in the season you’ll get six or eight or ten a day. It doesn’t bother you that some emails are better than others
I’m not going to deny that, but no it doesn’t bother me. I asked for it like to your point earlier. I subscribed to those lists and so I want to be notified. But in the email world, yeah there’s it’s if I’ve subscribed to your list then I should expect at least once a day, if not more.